Fashion professionals know and wear them long before anyone else. Trend brands come and go, but every year new labels pop up that are among the darlings of the fashion world. Discover which trend labels are particularly in demand in 2022 and which it-piece you must have now!
There are the classics among the fashion brands that always go and are always popular. Then there are the labels that are briefly hyped by a small group. And then every year there are trend brands whose products are among the absolute must-haves in the fashion world. These trendy brands are radiant, everyone wants to own at least one piece of this brand and sometimes it goes so far that the most popular products are even sold out – which makes them all the more coveted.
We’ll tell you which fashion labels will have this appeal in 2022 and will become the absolute trend brands of the year. Be inspired and find your trend brand for 2022!
Trendy Brand No. 1 – Balenciaga
Balenciaga has always been among the brands highly acclaimed and valued by the fashion world. The brand got a big boost in July last year when it once again proved itself through the art of craftsmanship with the first couture collection in almost 50 years. Other projects that have followed since then have made Balenciaga an industry forerunner that differentiated itself from other luxury brands, especially among Gen Z. Of particular note was the step towards the digital future in September 2021 as part of a collaboration with “Fortnite”, one of the most popular video games in the world at the moment, in which players were offered the opportunity to bid for digital looks and accessories from Balenciaga.
Just a few days later, Balenciaga caused a stir again when the label presented its summer collection with a new installment of the popular series The Simpsons, which featured the latest looks from Homer, Marge and Co. But even real-life celebrities can’t get enough of the label’s designs – from the MET Gala to red carpet events and notorious street style looks – everyone wears Balenciaga. An unmistakable sign that the Italian luxury brand with fabulous designs and a good feeling for current affairs is one of the absolute top trend brands for 2022!
Trendy Brand No. 2 – OFF-WHITE c/o Virgil Abloh
In 2013, the US designer Virgil Abloh founded the fashion label OFF-WHITE c/O Virgil Abloh. Casual streetwear in the most luxurious version, that is the claim that the trend brand has set for itself. The fans of this trend brand are not only enthusiastic about the label’s cool designs, but also about the irony that the designs convey with their widely visible inscriptions.
Retro sneakers bear the sensible classification “1.0” and purses refer to their valuable contents with the lettering “For Money”. The stylish sneakers by OFF-WHITE c/o Virgil Abloh are particularly popular in 2022 . After the designer’s sudden death in November 2021, the impact Abloh has had on the fashion world has been particularly felt – his designs are reaching iconic status.
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Trendy Brand No. 3 – Prada
elegancea italiana – hardly any other Italian label stands for Italian elegance, feminine sophistication and that special sense of style that only Italians seem to have. Prada has been celebrating a huge comeback as an absolute trend brand since last year, even if the Italian luxury brand was of course never “out”.
The hype surrounding nylon bags, in particular, has brought Prada back to the lenses of street style photographers, which has given the brand an enormous trend boost. Currently, the label continues to lean on the trend and creates an unpredictable breakthrough by combining Italian elegance and sexy sensuality with edgy coolness and modern tailoring. Shop Here
Trendy Brand No. 4 – Jacquemus
The French label Jacquemus around chief designer Simon Porte Jacquemus has been in great demand for several seasons. Nevertheless, Jacquemus should also be one of the trend brands par excellence in 2022. The label inspires with every collection through creative concepts and fascinating campaigns. Fashion bloggers and fashion influencers love the asymmetrical shapes and striking cuts.
Jacquemus bags with a prominent logo detail are particularly popular, especially the iconic miniature bags. But his architecturally designed shoes, both sandals and boots, are full of French sophistication. And even if the color world with cream, grey, brown and greige is strongly based on nature, colorful accents in yellow, blue or pink pop up again and again in the collection. Shop Here
Trendy Brand No. 5 – Palm Angels
Sporty streetwear with a cool attitude and a pinch of luxury: that’s what Palm Angels stands for. After all, the inspiration for the looks – and the name – of the Italian label is Los Angeles: the city of angels – and palm trees. There, the beautiful and rich and forever young like to wear casual sports styles to present their fitness and tan to the world.
The casual hoodies and T-shirts from Palm Angels , like the label’s cool caps and eye-catching accessories, also look great on the streets and in the clubs of German cities. Which in turn explains why Palm Angels is also proving to be a trend brand in 2022. Shop Here
Trendy Brand No. 6 – Ganni
The Danish label Ganni is considered an insider tip among trend brands. With cleverly cut and patterned dresses, blouses, shirts and skirts, the label is one of the favorites of young fashionistas.
Quite atypical for Scandi, flounces and ruffles, leo or checked patterns are the hallmarks of Ganni and make the label one of the trend brands for 2022. Shop Here
Trendy Brand No. 7 – Autry
The sneaker label was founded in Dallas in 1982 and quickly became one of the most popular sneaker brands of the decade. Autry has fallen into oblivion over the past decades – a new edition and a few modern communication measures later, the label turns out to be a renewed favorite among the sports shoe scene.
The iconic USA flag logo paired with a sporty, preppy look of the sneaker ensures a high recognition value and countless combination and styling options. At the same time, the American brand inspires with its stylish and comfortable casual looks such as jogging pants and the like. So it’s no wonder that Autry is quickly becoming a trend brand in 2022.
Everything else you need to know about the latest fashion news and popular trends is revealed in our trend guide >
